• Alpha Airports
• Aon
• Engineering
  Council
• Essex Radio
• Kleinwort
  Capital
• LogicaCMG
• LuK Clutch
• Mercapital
• Mezzanine
  Management
• UKRD
• Varta
• Recruitment
  Advertising

Following detailed interviews with Spanish intermediaries, aep identified key messages and translated these across ads, a presentation and brochure designed to help Mercapital retain market leadership.

RESULT

The ‘number’ campaign consolidated Mercapital as the number one private equity investor in Spain.